Question 1

How many roasts can I do?

Accepted Answer

Up to 3 per hour. This keeps it free for everyone.

Question 2

Can I re-roast after improvements?

Accepted Answer

Yes. Same URL can be re-analyzed after 24 hours.

Question 3

Is this free?

Accepted Answer

100% free, no signup required.

Question 4

How is the score calculated?

Accepted Answer

8 dimensions, weighted by impact on conversions: Hero Impact (20%), Value Clarity (15%), Trust Signals (15%), CTA Strength (15%), Navigation (10%), Visual Design (10%), Mobile (10%), Page Speed (5%).

Question 5

Why is PageSpeed different from Google?

Accepted Answer

Google shows real user data over 28 days. We run a fresh lab test for consistent benchmarking.

Question 6

Is my roast public?

Accepted Answer

By default, yes. Click 'Make Private' to hide it from public listings.

Question 7

How long are results saved?

Accepted Answer

30 days, then auto-deleted.

Question 8

What is a good homepage score?

Accepted Answer

70+ is strong. 80+ is excellent. Most Shopify stores score between 45 and 65 on their first check. Focus on the highest-weighted dimensions first for the biggest impact.

Question 9

Can I share my roast results?

Accepted Answer

Yes. Every roast gets a unique public URL you can share with your team, developer, or designer. You can also make it private if you prefer.

Question 10

How does this compare to PageSpeed Insights?

Accepted Answer

PageSpeed Insights focuses only on performance metrics. Our roast analyzes 8 dimensions including hero impact, value clarity, trust signals, and CTA strength. Think of it as a conversion audit, not just a speed test.

Question 11

What Shopify themes score highest?

Accepted Answer

Clean, fast themes like Dawn, Sense, and Craft tend to score well on speed and mobile. But scores depend more on how the theme is configured than which theme you use. A well-customized theme beats a popular one with stock settings.

Top-scoring Shopify stores.

Top-scoring Shopify stores.