VEVÉ Stockholm | Skandinavische Taschen, Totes & Fashion – VEVE Stockholm SEO Report
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Check Your Own StoreTop Fixes
Fix your 6.5s LCP — your homepage is loading nearly 3x too slowly
Your Largest Contentful Paint (LCP) of 6.5s is critical. The LCP element is almost certainly your hero banner image. In Shopify admin, go to Online Store → Themes → Customize → find your hero section and ensure the hero image is preloaded. In your theme.liquid, add <link rel='preload' as='image' href='{{ hero_image | img_url: '1440x' }}'> inside the <head> tag. Also: (1) compress your hero image to under 200KB using WebP format — use Shopify's built-in .webp suffix on image URLs, (2) install the free 'Crush.pics' or 'TinyIMG' app to audit all homepage images, (3) remove or defer any non-critical third-party scripts by going to Online Store → Themes → Edit Code → theme.liquid and adding 'defer' or 'async' attributes to non-essential script tags. Target: get LCP under 2.5s.
Add JSON-LD schema — Google currently has zero structured context about your store
You have no structured data at all, which means you're missing out on rich results and brand knowledge graph features. Start with two schemas: (1) Organization schema — in Shopify admin go to Online Store → Themes → Edit Code → theme.liquid, and paste a JSON-LD block inside <head> with your brand name, URL, logo, and social profiles using schema.org/Organization. (2) Add Product schema to your product pages by editing your product.liquid (or sections/main-product.liquid) to output JSON-LD with name, image, description, sku, offers (price, currency, availability) and aggregateRating. For a no-code option, install the free 'Schema Plus for SEO' app or 'TinySEO' which auto-generates valid JSON-LD for Shopify stores. Validate everything at schema.org/validator before going live.
Trim your title to 60 chars and meta description to 155 chars to prevent Google truncation
Your current title 'VEVÉ Stockholm | Skandinavische Taschen, Totes & Fashion – VEVE Stockholm' is 77 characters and will be cut off in search results, losing your brand message. In Shopify admin go to Online Store → Preferences → Homepage title and shorten it to something like 'VEVÉ Stockholm | Skandinavische Taschen & Totes' (48 chars). For the meta description, it's currently 173 characters — go to Online Store → Preferences → Meta description and trim it to under 160 characters, keeping your primary keywords (bags, totes, Scandinavian fashion) in the first 155 characters. Lead with your value proposition so users click before the text is cut off.
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