Duftanhänger mit QR-Impulsen fürs Auto – ScanTheDrop SEO Report
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Fix your 12.2s Largest Contentful Paint — this is a ranking killer
A 12.2s LCP means Google is actively demoting your page in mobile search results via Core Web Vitals. Start by identifying your LCP element using Chrome DevTools (open DevTools → Performance tab → reload → look for 'LCP' marker). It's almost certainly a large hero image or banner. Steps: (1) Go to Shopify Admin → Online Store → Themes → Edit Code → find your hero/banner section in 'sections/' and ensure the hero image uses loading='eager' and has explicit width/height attributes. (2) Compress and convert your hero image to WebP manually using Squoosh.app, then re-upload. (3) Install the 'Crush.pics' or 'TinyIMG' app from the Shopify App Store to auto-compress all images. (4) In Shopify Admin → Online Store → Themes, remove any non-essential third-party scripts or apps loading on the homepage. (5) Consider enabling Shopify's built-in CDN — it's automatic, but ensure images are served from cdn.shopify.com. Target: get LCP under 2.5s.
Add alt text to 14 missing image tags across your homepage
Only 6 of your 20 homepage images have alt text — the other 14 are invisible to Google and fail accessibility standards. In Shopify Admin → Online Store → Themes → Customize: click each image block/section and fill in the 'Image alt text' field with descriptive, keyword-relevant text (e.g., 'Duftanhänger mit QR-Code fürs Auto – ScanTheDrop' for your product hero). For product images specifically, go to Admin → Products → [Product Name] → click the image → add alt text there. For theme images hardcoded in Liquid files, go to Online Store → Themes → Edit Code → search for '<img' tags missing 'alt=' attributes in your section files and add them. Aim for 100% alt text coverage. As a bonus, switch images to WebP format using TinyIMG app to also resolve the 'no modern image formats' warning.
Implement Product and FAQPage JSON-LD schemas to unlock Google rich results
You have no structured data at all, meaning Google can't show star ratings, pricing, or FAQ dropdowns for your store in search results — these directly improve click-through rates. Fix 1 (Product schema): Install the free 'JSON-LD for SEO' app from the Shopify App Store — it auto-generates valid Product schema for all your products without touching code. Fix 2 (FAQPage schema): If you have FAQ content on your homepage, go to Online Store → Themes → Edit Code → theme.liquid, and before the closing </head> tag, paste a JSON-LD block: <script type='application/ld+json'>{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "YOUR QUESTION", "acceptedAnswer": { "@type": "Answer", "text": "YOUR ANSWER" }}]}</script>. Validate everything at schema.org/validator after implementing. Also trim your meta description from 173 to under 160 characters in Admin → Online Store → Preferences while you're making changes.
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