South African Perfume & Fragrance House – PERFAMIN SEO Report
https://www.perfamin.co.zaThe full AI analysis is only available to the person who ran this check.
Check Your Own StoreTop Fixes
Add meaningful text to your empty H1 tag
Your H1 is currently empty, which is a significant on-page SEO signal being wasted. In your Shopify admin, go to Online Store → Themes → Customize, find your homepage hero or banner section, and ensure the main headline is rendered as an H1. If your theme uses a visually-hidden H1, edit it in theme.liquid or your section's .liquid file and set it to something like 'South African Perfume & Fragrance House | Perfamin'. Also fix the heading hierarchy: you're jumping from H1 to H3 — add H2 tags for your section titles (e.g., Featured Collections, Best Sellers) in your homepage sections before using H3 for subsections.
Add Organization and WebSite schema to your homepage
No structured data is present on the homepage, which means you're missing out on rich results in Google. Start by adding Organization and WebSite schema to your theme.liquid file inside a <script type='application/ld+json'> tag in the <head>. Include your store name, URL, logo, and sitelinks searchbox markup. For Product schema on collection/product pages, install the free 'JSON-LD for SEO' Shopify app (by Ilana Davis) — it handles Product, BreadcrumbList, and more automatically without touching code. This is especially valuable for appearing in Google Shopping and rich snippets in .co.za search results.
Add a keyword-rich text section to the homepage to raise your text-to-HTML ratio from 1.7% to 10%+
Your homepage is visually driven but has almost no crawlable text — 1.7% text-to-HTML means Google has very little content to index. In your Shopify admin, go to Online Store → Themes → Customize and add a 'Rich Text' or 'Image with Text' section below your hero or above the footer. Write 100–150 words describing Perfamin's story, your South African heritage, fragrance categories (eau de parfum, eau de toilette, oud), and key phrases your customers search for (e.g., 'affordable luxury perfume South Africa', 'local fragrance house'). This also gives you an anchor for internal linking and improves topical relevance for Google.
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