Pawlunova.co.uk – PawLunova SEO Report
https://pawlunova.co.ukThe full AI analysis is only available to the person who ran this check.
Check Your Own StoreTop Fixes
Reduce to exactly 1 H1 tag and fix heading hierarchy
Your homepage currently has 5 H1 tags — Google treats the H1 as the single primary topic signal for the page, so having 5 dilutes its value. Go to your Shopify theme editor (Online Store → Themes → Customize) and audit each section: only your main hero or brand headline should use H1. Change all other section titles to H2, and make sure any sub-points under those use H3 — never skip from H1 straight to H3 without an H2 in between. If headings are hardcoded in sections, go to Online Store → Themes → Edit Code and search your section Liquid files for `<h1` tags to update them directly.
Add Product JSON-LD schema to enable Google rich results
There is no Product schema on the page, which means Google cannot show star ratings, price, or availability in search results for PawLunova — a significant missed click-through opportunity. The quickest Shopify-specific fix is to install the free 'JSON-LD for SEO' app or add a Product schema snippet manually to your theme.liquid or a homepage section. At minimum, include: name, image, description, brand, offers (price + currency + availability), and a URL. If you have reviews, add aggregateRating too. Validate your output at schema.org/validator before going live.
Increase visible homepage text to improve text-to-HTML ratio from 1.3% toward 10%+
At 1.3% text-to-HTML, Google has very little written content to understand what PawLunova sells and who it's for — the page is likely dominated by images, buttons, and code. Add a short (150–200 word) brand or category introduction section to the homepage — this could be a 'Why PawLunova?' blurb, a short paragraph about your product range, or a trust-building statement about your brand. In the Shopify theme editor, add a 'Rich text' section to your homepage and write this content there. You can also add 1–2 external links to credible sources (e.g., a pet health article) as a minor credibility signal for Google.
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