Micro Ingredients USDA Organic Supplements SEO Report
https://www.microingredients.comThe full AI analysis is only available to the person who ran this check.
Check Your Own StoreTop Fixes
Reduce LCP from 18s to under 2.5s by addressing render-blocking resources and largest image loading
An 18-second LCP is a critical ranking and conversion killer. Start by identifying your LCP element using Chrome DevTools (open DevTools > Performance tab > record page load, look for the LCP marker). In Shopify Admin, go to Online Store > Themes > Edit Code > layout/theme.liquid and audit any render-blocking scripts loaded in the <head> — move non-critical JS to load with defer or async attributes. Next, install a Shopify-compatible image optimization app like Crush.pics or TinyIMG to compress hero images, and ensure your hero/banner image uses loading='eager' with an explicit width and height set. Also audit third-party apps in Admin > Apps — each installed app typically injects JS; disable any unused apps immediately. If you use a page builder like PageFly or Shogun, these are common LCP culprits. Target the single largest above-the-fold image: preload it by adding a <link rel='preload' as='image' href='your-hero-image.jpg'> in theme.liquid's <head>. Run PageSpeed Insights (pagespeed.web.dev) after each change to measure progress.
Add Product and Organization schema to unlock Google rich results for supplement listings
As a supplement brand, Product schema with aggregateRating can display star ratings directly in Google search results — a proven CTR booster. In Shopify Admin, go to Online Store > Themes > Edit Code > templates/product.json (or product.liquid for older themes) and add a JSON-LD script block with Product schema including name, image, description, sku, brand, offers (price, availability, url), and aggregateRating fields populated with Liquid variables (e.g., {{ product.title }}, {{ product.price | money_without_currency }}). For the homepage specifically, add Organization schema in layout/theme.liquid before </body> with your brand name, logo URL, siteLinks, and contactPoint. Alternatively, use a structured data app like Schema Plus for SEO or JSON-LD for SEO (both Shopify App Store) which auto-generates compliant Product and BreadcrumbList schema across all pages without manual coding. After implementing, validate using Google's Rich Results Test (search.google.com/test/rich-results) and submit your sitemap in Google Search Console.
Fix the empty H1 tag and correct heading hierarchy to H1 > H2 > H3
Your H1 is currently empty, which means Google has no primary keyword signal from your most important on-page heading. In Shopify Admin, go to Online Store > Themes > Customize, select the Homepage, and locate the hero or header section — add meaningful H1 text such as 'USDA Organic Supplements | Micro Ingredients' that reflects your primary keyword. If the H1 is hardcoded, go to Edit Code > sections/ and find the relevant section file (likely index-hero or similar) and update the <h1> tag directly. Also audit the full heading structure: open your homepage in Chrome, right-click > Inspect, then run document.querySelectorAll('h1,h2,h3,h4') in the console to see the full heading order. Wherever you find an H3 appearing after an H1 with no H2 in between, either change that element's heading level to H2 in the section's Liquid/HTML, or restructure the content so H2 sections introduce each content block (e.g., 'Why Choose Micro Ingredients', 'Our Product Categories') before H3 subsections appear beneath them.
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