Maison Éthérique - A contemporary house of ancient materials SEO Report
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Check Your Own StoreTop Fixes
Reduce Largest Contentful Paint from 8.6s to under 2.5s
Your LCP of 8.6s is critically slow and is likely caused by a large hero image or above-the-fold video loading without optimization. Do this in order: (1) In Shopify Admin → Online Store → Themes → Edit Code, find your hero image in sections/image-banner.liquid or similar and add loading='eager' fetchpriority='high' to that specific <img> tag. (2) Compress your hero image to under 200KB using Squoosh.app and re-upload it. (3) Convert it to WebP format — Shopify's CDN can serve WebP automatically if you use the | image_url filter with format: 'webp' in Liquid. (4) Remove or defer non-critical third-party scripts (reviews widgets, chat apps, analytics) via Shopify Admin → Online Store → Themes → Edit Code → theme.liquid, wrapping them in a DOMContentLoaded event listener. (5) Install the free 'Crush.pics' or 'TinyIMG' app for ongoing image optimization. Target outcome: LCP under 2.5s and mobile score above 50.
Add meaningful text to your empty H1 tag and fix the H1 → H3 heading skip
Your H1 is empty, which means Google has no primary keyword signal from your most important on-page element. Go to Shopify Admin → Online Store → Themes → Customize, find your homepage hero or header section, and set the heading text to something like 'Contemporary Homeware Crafted from Ancient Materials' — this should include your primary keyword. Then audit your heading structure: open your homepage, right-click → Inspect, and search for H2/H3 tags. If you're jumping from H1 to H3, edit the section in theme.liquid or the relevant section file (e.g., sections/rich-text.liquid) to change H3 tags that should logically follow the H1 to H2 instead. Never skip a heading level.
Trim your page title to under 60 characters and meta description to under 160 characters
Go to Shopify Admin → Online Store → Preferences. Your current title is 62 characters — remove 2–3 words from the end or tighten the phrasing. For example, if it reads 'Maison Éthérique - A Contemporary House of Ancient Materials' (60 chars), cut to 'Maison Éthérique | Contemporary Ancient Material Homewares' and verify length at charactercounttool.com. Your meta description is 190 characters — cut it to 150–155 characters by removing the last sentence or clause. Focus the description on your unique value proposition and include a subtle call to action like 'Shop the collection.' These changes will prevent Google from auto-truncating your snippets with '...' which lowers click-through rates.
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