District HURD – District Hurd Limited SEO Report
https://districthurd.comThe full AI analysis is only available to the person who ran this check.
Check Your Own StoreTop Fixes
Add Product and Breadcrumb Schema to Enable Rich Results
No structured data schema exists on your homepage, which means Google can't show rich results (prices, ratings, breadcrumbs) for District Hurd in search. In Shopify, go to Online Store → Themes → Edit Code → theme.liquid and add JSON-LD schema blocks. For products, use the 'Product' schema type with name, image, description, sku, offers (price, currency, availability), and brand fields. For breadcrumbs, add a BreadcrumbList schema. The fastest route is to install the free 'JSON-LD for SEO' app from the Shopify App Store, which auto-generates all schema types across your store without touching code. This is your highest-leverage SEO fix right now.
Increase Homepage Text Content — Currently at 0.7% Text-to-HTML Ratio
Your homepage is almost entirely HTML structure with very little readable text — at 0.7% versus the recommended 10%+, Google has almost no content to understand what District Hurd sells or who it's for. Add a homepage intro section (2-3 sentences about your brand/products), a short 'Why District Hurd' blurb, and descriptive text under any featured collections. In Shopify, go to Online Store → Themes → Customize and add a 'Rich Text' or 'Image with Text' section. Aim for at least 200-300 words of meaningful, keyword-relevant body copy. This also helps with internal linking context and conversion by telling new visitors what you offer.
Fix Heading Hierarchy — H1 Jumps Directly to H3, Skipping H2
Your page skips from H1 straight to H3 with no H2 in between, which signals poor content structure to search engines and screen readers. In Shopify, go to Online Store → Themes → Customize and check each section's heading settings — most theme sections let you choose heading level in the block settings. Alternatively, go to Edit Code → find the relevant section .liquid file (e.g., sections/featured-collection.liquid) and change any <h3> tags that should logically follow the H1 to <h2> instead. Make sure your structure reads: one H1 (brand/page title), H2s for major sections (e.g., Featured Products, About Us), and H3s for sub-items within those sections.
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