Aspen Mae Collective SEO Report
https://aspenmaecollective.comThe full AI analysis is only available to the person who ran this check.
Check Your Own StoreTop Fixes
Fix your 14.6s Largest Contentful Paint — this is your most urgent issue
An LCP of 14.6s is a Core Web Vitals failure that Google uses as a direct ranking signal. Start by identifying your LCP element using Chrome DevTools (open DevTools > Performance tab > record page load, look for the LCP marker). Most likely culprits on Shopify: a large hero image or a render-blocking app. Step 1 — go to Shopify Admin > Online Store > Themes > and audit any hero/banner image. Compress it to under 200KB and convert to WebP using Squoosh.app before uploading. Step 2 — go to Shopify Admin > Apps and remove or delay any non-essential apps loading on the homepage (reviews widgets, chat, popups). Step 3 — in your theme.liquid, add 'fetchpriority="high" loading="eager"' to your hero image tag. Step 4 — consider installing a Shopify speed optimization app like Hyperspeed or TinyIMG to automate image compression. Run PageSpeed Insights (pagespeed.web.dev) after each change to track progress.
Add a meta description and expand your page title — you have zero meta description right now
Having no meta description means Google writes one for you, usually pulling random text that doesn't convert. Fix in Shopify Admin > Online Store > Preferences > scroll to 'Homepage title and meta description'. For the title: expand from '20 characters' to something like 'Aspen Mae Collective | [What You Sell, e.g. Handcrafted Jewelry]' — aim for 50-60 characters. For the meta description: write 140-155 characters that describe what makes your store unique and include a soft call to action, e.g. 'Shop Aspen Mae Collective for [product category] — [unique value prop]. Free shipping on orders over $X. Discover your new favorite [product].' Also add og:image by going to Online Store > Preferences > Social sharing image — upload a 1200x630px branded image so your store looks professional when shared on social media.
Add Product schema to enable Google rich results with prices and star ratings
Without Product schema, your products can't appear with price, availability, or review stars in Google search results — those rich snippets significantly increase click-through rates. The easiest fix: install the free 'TinyIMG SEO & Image Optimizer' or 'JSON-LD for SEO' app from the Shopify App Store — the latter automatically injects valid Product, BreadcrumbList, and Organization schema sitewide without touching code. If you prefer manual implementation, go to Shopify Admin > Online Store > Themes > Edit Code > find 'product.liquid' (or 'product-template.liquid') and add a JSON-LD script block in the section header with '@type': 'Product', including 'name', 'image', 'description', 'offers' (price, currency, availability), and 'brand' properties pulled from Liquid variables like {{ product.title }}, {{ product.price | money }}, etc. Verify it works using Google's Rich Results Test at search.google.com/test/rich-results.
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