Archistics Apparel | Meaningful and Architectural Streetwear SEO Report
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Check Your Own StoreTop Fixes
Reduce LCP from 17.2s to under 2.5s by optimizing your hero image and deferring render-blocking resources
Your 17.2s LCP is almost certainly caused by a large, unoptimized hero image loading above the fold. Do this in order: (1) In Shopify Admin > Online Store > Themes > Edit Code, find your homepage hero section (likely sections/image-banner.liquid or sections/slideshow.liquid) and add loading='eager' fetchpriority='high' to the hero <img> tag. (2) Convert your hero image to WebP format before uploading — use Squoosh.app to compress it under 150KB without visible quality loss. (3) Install the free 'Crush.pics' or 'TinyIMG' app from the Shopify App Store to auto-compress all future image uploads. (4) In your theme.liquid <head>, move any non-critical third-party scripts (chat widgets, analytics beyond GA4) to load with defer or async attributes. (5) Check your Shopify apps — each installed app can inject scripts; audit them in Admin > Apps and remove any unused ones. Run a PageSpeed Insights test at pagespeed.web.dev after each change to track LCP improvement.
Add Product and Organization schema to unlock rich results in Google Search
Without Product schema, your products can't show star ratings, price, or availability directly in Google search results — a major missed opportunity. Fix this with the Shopify app 'SEO King' or 'Schema Plus for SEO' (both have free tiers) which auto-generate Product, BreadcrumbList, and Organization schema across your store without touching code. If you prefer a manual approach, in Admin > Online Store > Themes > Edit Code, open templates/product.liquid and add a <script type='application/ld+json'> block with Product schema pulling in Shopify's liquid variables (product.title, product.price, product.description). After adding, validate immediately at schema.org/SchemaApp or Google's Rich Results Test (search.google.com/test/rich-results) to confirm it's parsed correctly.
Add alt text to 36 images missing it, starting with your homepage hero and product images
With only 14% of images having alt text, you're invisible in Google Image Search and failing basic accessibility standards. In Shopify Admin > Online Store > Themes > Customize, click each image block on your homepage and fill in the 'Image alt text' field — describe what's in the image and include your brand keywords naturally (e.g. 'Archistics Apparel structural streetwear hoodie in black'). For product images, go to Admin > Products, open each product, click the image, and add alt text in the dialog box — use the product name plus a short descriptor. For theme images embedded in code, find them in your theme's section files and add alt='your description here' to each <img> tag. Prioritize: hero image first, then featured product images, then any collection banner images. Aim to get above 80% (34+ of 42 images) to pass the audit threshold.
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